Charitable e-business

One of my charitable philanthropic e-business consultancy projects has just launched – an anti-knife crime, anti-violence website…

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National knife crime charity unveils new website to stem rise in UK stabbings

WORKING to reverse a new rise in knife crime announced this week, a campaigning British mum is stepping up her hard-hitting national campaign against violence in the UK.

Set up in memory of her much-loved teenage son Chris Cave, Theresa Cave has launched a new website built by leading international digital marketing consultancy White Hat Media.

Mark Chapman (the eConsultant) and Brighton-based White Hat Media designed, developed and built the fresh new online platform for The Chris Cave Foundation (http://www.thechriscavefoundation.org), with funding from the National Lottery.

Chris was stabbed to death by a violent gang leader when he was 17 years old. Since then, his mum Theresa has not rested to communicate a relentless and uncompromising anti-violence message to the world. The new mobile-friendly website is another step to better reach more people across the world to try to stop violence and killings.

The new website now hosts a range of modern online features and information, including:

  • Weapons-related education via the POINT7 anti-knife crime project
  • Memorial zone for the families and friends of victims
  • Discussion forum for people affected by knife and other violent crimes
  • Donations section to contribute to the Foundation’s campaigning work
Chris Cave knife crime victime

Chris Cave (17), knife victim

Sporting a contemporary look, the site is planned to act as a key information hub on news and facts relating to knife and other violent crime across Britain while also providing a place for those who have been directly affected to come together and discuss experiences.

The Foundation, an evolution of the Mothers for Justice group, was founded by Theresa Cave, after her son’s killing on June 5, 2003, in Redcar, a coastal town in the north east of England.

Chris’s foundation is primarily a legacy to young people, aiming to educate and inform with the main aim to eliminate violent crimes. Theresa’s awareness and education work, via face-to-face training and also online using social media and her son’s website, continues to gather support across the UK as well as her home region in the north east of England.

Announcing the new site’s launch, Theresa said: “It is important to maintain a high level of knife and violent crime awareness in the country and to provide education, especially for young people, to try to stop the stabbings and other attacks that happen too often.

“I lost my son to knife crime and I won’t stop working to get out the message that violence isn’t the answer. People must stop and think – and simply not use their fists, knives or any other weapons.

“To hear knife crime is rising means it is more important than ever to focus on hard-hitting messages and education to try to change hearts and minds of those who decide to use violence and carry weapons that can kill.”

She continued: “The new website set up in Chris’s memory is a very effective way to communicate about this work and I’m very grateful to White Hat Media for their excellent work putting it together and for the financial support from the National Lottery.”

Theresa approached Mark Chapman (the eConsultant) to build the website after they had met online many years ago, sharing tragic experiences as well as a similar desire and drive to stop knife crime and other violence.

Mark set up his own UK knife crime blog (just type in ‘knife crime blog’ on Google to find it) after he and his family were caught up in a stabbing during a Saturday lunchtime party at a McDonald’s restaurant in Chichester, West Sussex, in 2005.

Mark said: “Theresa has made huge progress to drive home a powerful, educative message designed to persuade those prone to violence, especially young people, to become more peaceful. By building a new website in Chris’s memory, White Hat wanted to show their support for his mum’s tireless campaigning.”

Kevin Elliott, Operations Director at White Hat Media – whose design and technical team developed the website using the content management system Drupal – said: “We are delighted that Theresa and her family now have a fully-optimised online platform to publicise this important issue. Using the content management system Drupal, we have been able to create an intelligent mobile responsive site that is also social media-friendly.”

Ends

 

Notes for Editors:

Distributed on behalf of The Chris Cave Foundation by Mark Chapman (the eConsultant).

Further information, interviews, quotes, online marketing and website case studies are available on request.

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‘Business Economics in 2015’ (quick guide)

There is a business ‘parable’ out there on the web… an intelligent, digestible summary of the financial and commercial issues that caused recent recessionary times (including the role of some bankers whose consciences apparently quit like Pinocchio’s!). It also covers how the honest, decent, hardworking majority have had to pay (via taxes) for the poor decisions of the financial glitterati and repercussions of imposing their financial instruments.

I replicate the parable / story here so that those with ‘minds that are opened’ can learn from it and hopefully apply necessary insight from such historic lessons to try to ensure the entire planet doesn’t suffer again in future due to (presumably) those financiers who let ‘ambition’ colour their actions (to be diplomatic in my description of their motives). It is a story I’ve found on US websites in 2010 and then Irish sites in 2011 although I can’t yet see how it originated or who wrote it first.

Comments on this post are most welcome to perhaps better explain the economics described here – and the motives of those involved – bankers, business people, investment experts… whoever are the key players, as you know or understand these recent desperate financial times.

Read on if you like to learn…

Mary is the proprietor of a bar in Dublin. She realises virtually all of her customers are unemployed alcoholics and aren’t going to be able to patronise her bar for much longer.

To solve this problem, she comes up with a new marketing plan allowing her customers to drink now but pay later. She keeps track of the drinks consumed on a ledger (thereby granting loans to these ‘customers’).

Word gets around about Mary’s “drink now, pay later” marketing strategy and, as a result, increasing numbers of customers flood into Mary’s bar. Soon she has the largest sales volume for any bar in Dublin.

By providing her customers freedom from immediate payment demands, Mary gets no resistance when, at regular intervals, she substantially increases her prices for wine and beer, the most consumed beverages.

Consequently, Mary’s gross sales volume increases massively. A young and dynamic vice-president at the local bank recognises that these customer debts constitute valuable future assets and increases Mary’s borrowing limit. He sees no reason for any undue concern, since he has the debts of the unemployed alcoholics as collateral.

At the bank’s corporate headquarters, expert traders figure a way to make huge commissions, and transform these customer loans into Drink-bonds, Alco-bonds and Puke-bonds. These securities are then bundled and traded on international security markets. Naive investors don’t really understand that the securities being sold to them as AAA secured bonds are really the debts of unemployed alcoholics. Nevertheless, the bond prices continuously climb, and the securities soon become the hottest-selling items for some of the nation’s leading brokerage houses.

One day, even though the bond prices are still climbing, a risk manager at the original local bank decides that the time has come to demand payment on the debts incurred by the drinkers at Mary’s bar. He so informs Mary.

Mary then demands payment from her alcoholic patrons, but being unemployed alcoholics they cannot pay back their drinking debts. Since Mary cannot fulfill her loan obligations she is forced into bankruptcy. The bar closes and the eleven employees lose their jobs.

Financial contagion commences overnight as Drink-bondsAlco-bonds and Puke-bonds drop in price by 90%. The collapsed bond asset value destroys the banks’ liquidity and prevents it from issuing new loans, thus freezing credit and economic activity in the community.

The suppliers of Mary’s bar had granted her generous payment extensions and had invested their firms’ pension funds in the various Bond securities. They find they are now faced with having to write off her bad debt and with losing over 90% of the presumed value of the bonds. Her wine supplier also claims bankruptcy, closing the doors on a family business that had endured for three generations, her beer supplier is taken over by a competitor, who immediately closes the local plant and lays off 150 workers.

Fortunately though, the bank, the brokerage houses and their respective executives are saved and bailed out by a multi-billion euro no-strings attached cash infusion from their cronies in Government. The funds required for this bailout are obtained by new taxes levied on employed, middle-class, non-drinkers who have never been in Mary’s bar.

Comments on this post are most welcome to perhaps better explain the economics described here – and the motives of those involved – bankers, business people, investment experts… whoever are the key players, as you know or understand the situation. I look forward to hearing from you.

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New e-life! Treating ‘The Business Patient’…

Welcome to ‘The Business Patient’ series.

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