Working on a consultancy / contract basis, services include SEO, PPC, content, social media and website advice; Helping companies set up and run PPC (pay-per-click), social media accounts and plan content diaries; Full site audits for SEO and evaluation of content strategy / marketing; Implementation of audit recommendations; Advise on requirements for new websites including competitor analysis; Production of tendering documents such as requests for proposals (RFPs) for new websites, eCommerce and other digital suppliers; Establishment of measurement / reporting dashboards; Digital training for any staff educational requirements; Initial screening and full interviewing of candidates for digital roles.

It can be cost effective in the longer term to carry out this type of initial overview and analysis of current digital operations – and then help clients review and better set digital strategy so that they can be up and running from a well-planned standing start with their digital marketing rather than, say, employ new employees who may not be as experienced.