Category Archives: Search
Can society trust IT when it often fails with the basics?
AS A digital transformation consultant, I find one lesson remains remarkably consistent: > Like a decent referee on a World Cup football pitch, tech succeeds when users don’t have to think about the technology – it just works perfectly, smoothly. … Continue reading
Posted in Change, Google, Leadership, Search
Leave a comment
Companies still failing to do SEO / search marketing basics
Worklife is busy as a digital consultant so it’s always difficult to choose the next piece of content for the website. This blog is about the sometimes sick state of business (and perhaps other organisations), so it seems appropriate then … Continue reading
Posted in Search
Leave a comment