Author Archives: econsult

Marketing leaders: Losing jobs too often?

MARKETING leaders (and their teams) are often in a revolving door, more quickly out of a role than other senior management. Yet research shows it’s not wise. Why? Because CEOs in high marketing capability firms have 35% more months in … Continue reading

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Companies still failing to do SEO / search marketing basics

Worklife is busy as a digital consultant so it’s always difficult to choose the next piece of content for the website. This blog is about the sometimes sick state of business (and perhaps other organisations), so it seems appropriate then … Continue reading

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Using hindsight to understand Brexit and the EU

JUST as there are fears today in 2017 about leaving the EU, there have been fears and criticisms about staying in for decades. I came across a past model essay outlining arguments for and against staying in the Common Market … Continue reading

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For more leads and sales, SEO and PPC must collaborate

IT IS NOW critical that teams in search optimisation (SEO) and pay-per-click (PPC) work together. It used to be usual to have an agency or organic / natural search specialist carry out SEO while a PPC expert focused solely on advertising. … Continue reading

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Professionals for hire

ONE of Mark’s LinkedIn posts has been generating some interest so thought to publish it on the eConsultant website due to the importance and value of the points highlighted: When you hire, you could hire someone who can be trained, … Continue reading

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Better managers and leaders, post-recession

ONE of the problems with business is identified in an independent scientific study about managerial competence. In the paper ‘Personality and Leadership: A Qualitative and Quantitative Review’, it reports that effective managers tend to be highly adjusted, sociable, friendly, flexible, … Continue reading

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Charitable e-business

One of my charitable philanthropic e-business consultancy projects has just launched – an anti-knife crime, anti-violence website… _______________________________________________________ National knife crime charity unveils new website to stem rise in UK stabbings WORKING to reverse a new rise in knife crime … Continue reading

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‘Business Economics in 2015’ (quick guide)

There is a business ‘parable’ out there on the web… an intelligent, digestible summary of the financial and commercial issues that caused recent recessionary times (including the role of some bankers whose consciences apparently quit like Pinocchio’s!). It also covers … Continue reading

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New e-life! Treating ‘The Business Patient’…

Welcome to ‘The Business Patient’ series.

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